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Managing festivals for destination marketing and branding / Sharad Kumar Kulshreshtha

By:

Kulshreshtha, Sharad Kumar

Material type: Text

Text

TextSeries: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublication details: Hershey IGI Global 2023Description: xxviii, 366 pages illustrations ; 29 cmISBN:

9781668463567 (hbk.)

Subject(s):

DDC classification:

910.688 KUL

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	910.688 KUL (Browse shelf(Opens below))	Checked out to Sathyanarayanan R (F026)	20/02/2024	B3827

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Previous	910.688 BRA Branding of tourist destinations: theoretical and empirical insights /	910.688 CAM Global perspectives on strategic storytelling in destination marketing /	910.688 HAS Positioning and branding tourism destinations for global competitiveness /	910.688 KUL Managing festivals for destination marketing and branding /	910.688 MIL Handbook of consumer behaviour, tourism and the internet	910.688 MOI How to brand nations, cities and destinations: a planning book for place branding /	910.688 MOR Marketing and managing tourism destinations /	Next

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3013227/09
$ 250.00

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