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Contagious: How to Build Word of Mouth in the Digital Age / Jonah Berger
Material type:
TextPublication details: New York, Simon & Schuster, 2014Description: viii, 244 p. : 20 cmISBN: - 9781471111709 (hbk.)
- 658.8342 BER
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H.T. Parekh Library | GSB Collection | 658.8342 BER (Browse shelf(Opens below)) | Available | B4215 |
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| 658.8342 BAB Consumer Behavior Instruction edition | 658.8342 BAT Consumer behaviour: text & cases | 658.8342 BAT Consumer behaviour: text & cases | 658.8342 BER Contagious: How to Build Word of Mouth in the Digital Age / | 658.8342 BLA Contemporary cases in consumer behaviour | 658.8342 CAS Case studies in consumer research | 658.8342 COL Consumer behaviour and the arts: a marketing perspective / |
Atlantic
3014001/03
Rs.499/-
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