Managing Brand Transgressions: 8 Principles to Transform Your Brand / Shailendra Pratap Jain, Shalini Sarin Jain

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Material type: Text

TextPublication details: Berlin : De Gruyter, 2024.Description: xvi, 153 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 JAI (Browse shelf(Opens below))	Available		B4294

Previous			No cover image available		No cover image available	No cover image available		Next
Previous	658.827 HOL How brands become icons: the principles of cultural branding /	658.827 IND Beyond branding:how the new values oftransparency and integrity are changing the world of brands	658.827 INS Case studies in brand management	658.827 JAI Managing Brand Transgressions: 8 Principles to Transform Your Brand /	658.827 JAM Pharma sim: a brand management simulation	658.827 JON What's in a brand : building brand equity through advertising	658.827 JON Behind powerful brands: from strategy to campaign	Next

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