Creating powerful brands: in consumer, service & industrial markets

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Material type: Text

TextPublication details: 1992 Butterworth Heinemann OxfordDescription: xiii, 430pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 deC (Browse shelf(Opens below))	Available		22752

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Previous	658.827 DAS New age branding: concepts and cases	658.827 DAS Brand management: perspectives and practices	658.827 DEA Customer ovsession: how to acquire, retain, and grow customers in the new age of relationship marketing	658.827 deC Creating powerful brands: in consumer, service & industrial markets	658.827 DYE Rising tide: lessons from 165 years of brand building at Proctor & Gamble	658.827 ELL Strategic brand management	658.827 FIN Competing for choice: developing winning brand strategies	Next

CBS/IIT/2425/2000 dt 12/04/2000

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