Romancing the customer: maximizing brand value through powerful relationship management

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Material type: Text

TextPublication details: 2001 John Wiley & Sons (Asia) Pte Ltd., SingaporeDescription: xii, 211pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 TEM (Browse shelf(Opens below))	Available		23929

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Previous	658.827 SUR New age branding: concepts and cases Vol.II	658.827 SYE Wowability :how to achieve it and why it matters	658.827 TEM Hi-Tech Hi -Touch branding: creating brand power in the age of technology	658.827 TEM Romancing the customer: maximizing brand value through powerful relationship management	658.827 TEM Asia's star brands	658.827 TEM The Branding of MTV: will internet kill the video star?	658.827 TEM Advanced brand management: building and activating a powerful brand strategy /	Next

TRP/INV/003589 dt 01/11/2001

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