Managing Indian brands: marketing concepts and strategies

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Material type: Text

TextPublication details: 2001 Vikas Publishing House Pvt Ltd New DelhiDescription: xiv, 487pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 KUM (Browse shelf(Opens below))	Available		24077

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Previous	658.827 KEL Strategic brand management: building, measuring, and managing brand equity /	658.827 KEL Strategic brand management: building, measuring, and managing brand equity /	658.827 KIS Strategic brand management	658.827 KUM Managing Indian brands: marketing concepts and strategies	658.827 LEH Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing	658.827 LEP Integrated branding: becoming brand-driven through company wide action	658.827 LEP Brand driven: route to integrated branding through great leadership	Next

795 DT 20/02/2002

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