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Master brand manadate: management strategy that unifies companies and multiplies value

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Material type: Text

TextPublication details: 2000 John Wiley & Sons ChichesterDescription: xii, 323pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 UPS (Browse shelf(Opens below))	Available		24803

Previous				No cover image available				Next
Previous	658.827 THO Retailization: brand survival in the age of retailer power	658.827 TRO Big brands big trouble: lessons learned the hard way	658.827 TRO Differentiate or die: survival in an era of killer competition	658.827 UPS Master brand manadate: management strategy that unifies companies and multiplies value	658.827 VAN Brand management checklist: proven tools and techniques for creating wining brands	658.827 VAN Global brand strategy: unlocking brand potential across countries, cultures and markets	658.827 VAN Branding : a reference guide to solving your toughest branding problems and strengthening your market position	Next

Bill no B2061856 dt 07 /08/2002

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