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What's in a name? advertising and the concept of brands
Material type:
TextPublication details: 2003 Prentice Hall of India New DelhiEdition: 2Description: display rack xxiii, 308pISBN: - 81-203-2447-1
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H.T. Parekh Library | GSB Collection | 659.1 JON (Browse shelf(Opens below)) | Available | 26633 |
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| 659.1 JET Advertising management | 659.1 JON How advertising works : The role of research | 659.1 JON Does it pay to advertise ? | 659.1 JON What's in a name? advertising and the concept of brands | 659.1 JON What's in a name? advertising and the concept of brands | 659.1 KAH Advertising and Promotion: What the Student Sees / | 659.1 KAZ Advertising and sales promotion |
6101 dt 24/12/2003
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