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Break-throughs!

By:

Nayak, P. Ranaganath; Ketteringham, John M

Material type: Text

TextPublication details: 1986 Rawson Associates New YorkDescription: ix,371 p. 24 cm ; Hard BoundISBN:

978-0892562943

Subject(s):

New products Creative ability in business Inventions

DDC classification:

306.42 NAY

Contents:

Innovators, inventors, and facilitators -- Stalking the breakthrough: we begin our journeys -- JVC and the VCR miracle: "you should be very polite and gentle" -- 3M's little yellow note pads: "never mind. I'll do it myself." -- ChemLawn: Dick Duke's lonely battle -- Tagamet: repairing ulcers without surgery -- Walkman: from "dumb product" to the headphone culture -- "Problems! we've got to have problems!" -- The microwave oven: " 'this black magic!" -- Toyota: the supermarket for cars -- A teacher of competitive response -- Nautilus: the unfinished breakthrough -- Dreams deferred -- Federal Express: the knights on the last white horse -- The message for managers.

Summary: How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, In

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	306.42 NAY (Browse shelf(Opens below))	Available		26747

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Previous	306.305 HUM Human development report 2013: the rise of the south human progress in a diverse World	306.342091821 BAG Perilous passage: mankind and the global ascendancy of capital	306.36 HAR Harvard business review on work and life balance	306.42 NAY Break-throughs!	306.44 RES Research companion to language and country branding /	306.4812 ROJ Leisure and culture /	306.4812 SIZ Commercialization of leisure /	Next

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Innovators, inventors, and facilitators --
Stalking the breakthrough: we begin our journeys --
JVC and the VCR miracle: "you should be very polite and gentle" --
3M's little yellow note pads: "never mind. I'll do it myself." --
ChemLawn: Dick Duke's lonely battle --
Tagamet: repairing ulcers without surgery --
Walkman: from "dumb product" to the headphone culture --
"Problems! we've got to have problems!" --
The microwave oven: " 'this black magic!" --
Toyota: the supermarket for cars --
A teacher of competitive response --
Nautilus: the unfinished breakthrough --
Dreams deferred --
Federal Express: the knights on the last white horse --
The message for managers.

How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, In

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