The customer management scorecard; managing CRM for profit

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Material type: Text

TextPublication details: 2003 Kogan Page LondonDescription: xvi+428ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 WOO (Browse shelf(Opens below))	Available		27008

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	658.812 WIE Customer intimacy: pick your partners, shape your culture, win together	658.812 WIL Profitable customers	658.812 WOO Customer communications in marketing 1999-2000	658.812 WOO The customer management scorecard; managing CRM for profit	658.812 WOO Market-driven thinking: achieving contextual intelligence	658.812 YES Integrated marketing communications 1999-2000	658.812 ZAN Amaze your customers	Next

1406 dt 22/12/2003

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