Competing for choice: developing winning brand strategies
Material type: TextPublication details: 2003 Vola PressDescription: 104ISBN:- 0-9545328-13
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.827 FIN (Browse shelf(Opens below)) | Available | 27605 |
Browsing H.T. Parekh Library shelves, Collection: GSB Collection Close shelf browser (Hides shelf browser)
658.827 deC Creating powerful brands: in consumer, service & industrial markets | 658.827 DYE Rising tide: lessons from 165 years of brand building at Proctor & Gamble | 658.827 ELL Strategic brand management | 658.827 FIN Competing for choice: developing winning brand strategies | 658.827 FRA The science and art of branding | 658.827 FUT Future of branding | 658.827 GAN Global brands |
081 dt 17/08/2004
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