Handbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics

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Material type: Text

TextPublication details: 2004 Best Business BooksDescription: 288ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659.1 GAL (Browse shelf(Opens below))	Available		27680

Previous			No cover image available				No cover image available	Next
Previous	659.1 COO How to plan advertising	659.1 DAW Advertising and sales management	659.1 DEN Advertising handboo for small business	659.1 GAL Handbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics	659.1 HAL Planning for power advertising: a user's manual	659.1 HAN Advertising and marketing strategies: a lifestyle approach	659.1 HAR A Handbook of advertising techniques	Next

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