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Mass affluence:seven new rules of marketing to todays consumer
Material type:
TextPublication details: 2004 Harvard Publications Boston, MADescription: xvii+269ISBN: - 1-59139-196-2
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H.T. Parekh Library | GSB Collection | 658.8342 NUN (Browse shelf(Opens below)) | Available | 31444 |
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| 658.8342 NAI Consumer behaviour in Indian perspective | 658.8342 NAI Consumer behaviour: text and cases | 658.8342 NIO Introduction to Consumer Behaviour / | 658.8342 NUN Mass affluence:seven new rules of marketing to todays consumer | 658.8342 O'SH The marketing power of emotion | 658.8342 PAN Business and consumer analytics | 658.8342 PAR Understanding consumers: building powerful brands using consumer research |
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