Market-Based Management

By:

Best, Roger

Material type: Text

TextPublication details: 2015 Pearson NoidaEdition: 6th EdDescription: Pbk 506 pISBN:

978-9332549678

Subject(s):

Marketing--Management

DDC classification:

658.812 BES

Online resources:

Click here to access online

Summary: NEW! Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics · NEW! Help students evaluate marketing performance: New Marketing Performance Tool. · NEW! Cover the hottest new marketing trend: Coverage of Social Media. Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 BES (Browse shelf(Opens below))	In transit from H.T. Parekh Library to H.T. Parekh Library since 26/02/2024		32338

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Previous	658.812 BEJ Capturing customer equity: moving from products to customers	658.812 BER Eternal e-customer: how emotional intelligent interfaces can create long lasting customer relationships	658.812 BES Market-based management: strategies for growing customer value and profitability	658.812 BES Market-Based Management	658.812 BES Market-Based Management	658.812 BET The future of relationship marketing	658.812 BHA Service sector management : An Indian perspective.	Next

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NEW! Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics
· NEW! Help students evaluate marketing performance: New Marketing Performance Tool.
· NEW! Cover the hottest new marketing trend: Coverage of Social Media. Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness

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