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Selling blue elephant:How to make great roducts that people want before they even know they want them.
Material type:
TextPublication details: 2007 Pearson PowerDescription: xvi+252ISBN: - 81-317-1374-1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.575 MOS (Browse shelf(Opens below)) | Available | 33343 |
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| 658.575 LEH Product management | 658.575 MAJ Product management in India | 658.575 MAJ Product management in India | 658.575 MOS Selling blue elephant:How to make great roducts that people want before they even know they want them. | 658.575 PAL Successful business planning: energizing your company's potential | 658.575 PIN Mass customization: the new frontier in business competition | 658.575 REI Managing the design factory: a product developer's toolkit |
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