Global brand strategy: unlocking brand potential across countries, cultures and markets

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Material type: Text

TextPublication details: Kogan Page London; 2008Edition: ReprintDescription: xii, 260 pISBN:

Subject(s):

Summary: Includes bibliographical referencs and index

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 VAN (Browse shelf(Opens below))	Available		37755

Previous		No cover image available						Next
Previous	658.827 TRO Differentiate or die: survival in an era of killer competition	658.827 UPS Master brand manadate: management strategy that unifies companies and multiplies value	658.827 VAN Brand management checklist: proven tools and techniques for creating wining brands	658.827 VAN Global brand strategy: unlocking brand potential across countries, cultures and markets	658.827 VAN Branding : a reference guide to solving your toughest branding problems and strengthening your market position	658.827 VER Brand management	658.827 VER Brand management: text and cases	Next

Includes bibliographical referencs and index

No. 1819 dt. 11/12/2008

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