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Case study handbook : how to read, discuss, and write persuasively about cases

By: Contributor(s): Material type: TextTextPublication details: 2007 Harvard Publications BostonDescription: 23 cm ;Pbk 272 pISBN:
  • 9781422101582
Subject(s): DDC classification:
  • 658 ELL
Contents:
pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
Summary: Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) 01 Edition is a comprehensive guide on business cases. The book comprises of chapters on classification of cases according to the analytical task and how to write case-analytical essays. In addition, the book has several sample Harvard Business School cases, and an exclusive chapter on how to talk about cases more effectively. This book is essential for prospective or current management students.
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pt. 1. Analysis. How to analyze a case --
Case analysis demonstration --
Problems --
Decisions --
Evaluations --
pt. 2. Discussion. How to discuss a case --
pt. 3. Writing. How to write a case-based essay --
Problem essays --
Decision essays --
Evaluation essays --
pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) --
General Electric : Major appliance business group (abridged) --
General Motors : Packard electric division --
Malaysia in the 1990's --
Whistler Corporation.

Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) 01 Edition is a comprehensive guide on business cases. The book comprises of chapters on classification of cases according to the analytical task and how to write case-analytical essays. In addition, the book has several sample Harvard Business School cases, and an exclusive chapter on how to talk about cases more effectively. This book is essential for prospective or current management students.

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