Indian media business
Material type:
TextPublication details: Response Books London 2010Edition: 3Description: xxvii, 373 p. 23 cm ; PbkISBN: - 978-8132102359
- 302.230954 KOH
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H.T. Parekh Library | GSB Collection | 302.230954 KOH (Browse shelf(Opens below)) | Available | 40279 |
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| 302.23 SIN Media culture and communication | 302.230684 ANA Content trap: a strategist's guide to digital change / | 302.230688 ZEI Transmedia marketing: from film and TV to games and digital media / | 302.230954 KOH Indian media business | 302.230954 RAN Indian media in a globalised world | 302.231 COR Think like a rock star : how to create social media and marketing strategies that turn customers into fans | 302.231 MOE Social media intelligence |
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The revised edition of this best-selling book presents a comprehensive analysis on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli-Khandekar presents a strong and well-researched guidebook to the difficult yet dynamic terrain of the Indian media business.
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