Indian media in a globalised world
Material type: TextPublication details: Sage Publications India Pvt.Ltd London 2010Description: xix,275 p. 21 cm; Hard BoundISBN:- 978-8132104018
- 302.230954 RAN
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 302.230954 RAN (Browse shelf(Opens below)) | Available | 40282 |
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302.230684 ANA Content trap: a strategist's guide to digital change / | 302.230688 ZEI Transmedia marketing: from film and TV to games and digital media / | 302.230954 KOH Indian media business | 302.230954 RAN Indian media in a globalised world | 302.231 COR Think like a rock star : how to create social media and marketing strategies that turn customers into fans | 302.231 MOE Social media intelligence | 302.23430954 GLO Global Bollywood |
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Section 1 The Economic Aspect
Section 2 The Political Aspect
Section 3 The Cultural Aspect
Section 4 Media Policy
his book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities.
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