Case studies in marketing

By:

Balakrishna, Sidharth

Material type: Text

TextPublication details: Pearson New Delhi 2011Description: x, 154 p. 23 cm ; PbkISBN:

9 788 131 757 970

Subject(s):

Marketing Advertising

DDC classification:

658.8 BAL

Contents:

1. Fair & Lovely: Creating Demand 2. BPCL: Ushering in a Retail Revolution 3. Frooti’s Innovative Campaign 4. Britannia Industries Ltd.: Revitalizing a Brand 5. Haldiram’s: Getting the Four Ps Right 6. Maruti Suzuki 7. Coca-Cola 8. Bharti Airtel: Ringing in a Revolution 9. All Out’s Audacious Strategy 10. Discovery Channel: Going Local 11. Project Shakti : Tapping the Fortune at the Bottom of the Pyramid 12. Food for Further Thought

Summary: Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 BAL (Browse shelf(Opens below))	Available		40843
Books	H.T. Parekh Library	GSB Collection	658.8 BAL (Browse shelf(Opens below))	Available		B2190

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Previous	658.8 BAK Marketing	658.8 BAK Marketing: an introductory text	658.8 BAK Marketing strategy and management	658.8 BAL Case studies in marketing	658.8 BAL Case studies in marketing	658.8 BAN Techniques for marketing new products	658.8 BEC Selling the invisible: a field guide to modern marketing /	Next

Ane Books B2190 Gratis Rs.333/-

1. Fair & Lovely: Creating Demand
2. BPCL: Ushering in a Retail Revolution
3. Frooti’s Innovative Campaign
4. Britannia Industries Ltd.: Revitalizing a Brand
5. Haldiram’s: Getting the Four Ps Right
6. Maruti Suzuki
7. Coca-Cola
8. Bharti Airtel: Ringing in a Revolution
9. All Out’s Audacious Strategy
10. Discovery Channel: Going Local
11. Project Shakti : Tapping the Fortune at the Bottom of the Pyramid
12. Food for Further Thought

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector.

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