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101.
Building brand value: five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2006
Availability: Items available for loan: (1)Call number: 658.827 PAR.
102.
The making of a name: the inside story of the brands we buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2004
Availability: Items available for loan: (1)Call number: 658.827 RIV.
103.
Asian brand strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2006
Availability: Items available for loan: (1)Call number: 658.827 ROL.
104.
Asia's star brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2006
Availability: Items available for loan: (1)Call number: 658.827 TEM.
105.
Brand management: text and cases by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2006
Availability: Items available for loan: (1)Call number: 658.827 VER.
106.
Enhancing the corporate brand of Henkel India Ltd by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2005
Availability: Not available: : Withdrawn (1).
107.
A brand story of Amul by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2005
Availability: Not available: : Withdrawn (1).
108.
The awareness and perception of branded fuels among consumers in Chennai by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2005
Availability: Not available: : Withdrawn (1).
109.
Brand management: the Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2003
Availability: Items available for loan: (1)Call number: 658.827 MOO.
110.
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2007
Availability: Items available for loan: (1)Call number: 658.827 LEH.
111.
Understanding brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2006
Availability: Items available for loan: (1)Call number: 658.827 CHE.
112.
Brandmaps:the competitive marketing strategy game by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall Inc 1997
Availability: Items available for loan: (1)Call number: 658.827 CHA.
113.
Compendium of brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House 2004
Availability: Items available for loan: (1)Call number: 658.827 CHU.
114.
Living Brands: collaboration innovation customer fascination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company 2007
Availability: Items available for loan: (1)Call number: 658.827 NAD.
115.
From brand vision to brand evaluation:The strategic process of growing and strengthening brands. by
Edition: 2
Material type: Text Text
Publication details: Amsterdam Elsevier Scientific 2006
Availability: Items available for loan: (1)Call number: 658.827 CHE.
116.
Harvard Business Review on brand management by
Material type: Text Text
Publication details: Boston, MA Harvard Publications 1999
Availability: Items available for loan: (1)Call number: 658.827 HAR.
117.
Strategic brand management: building, measuring, and managing brand equity by
Material type: Text Text
Publication details: New Delhi Pearson 2015
Availability: Not available: : In transit (1).
118.
The Branding of MTV: will internet kill the video star? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2008
Availability: Items available for loan: (1)Call number: 658.827 TEM.
119.
Brands: cost, concepts & case studies: an accountant's perspective with special emphasis on legal, taxation and valuation issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Taxmann 2008
Availability: Items available for loan: (1)Call number: 658.827 RAM.
120.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Pearson Education Ltd., 2008
Availability: Items available for loan: (1)Call number: 658.827 KEL.
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