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101.
Indian Consumer: One Billion Myths, One Billion Realities / Alam Srinivas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2008
Other title:
  • The Indian Consumer: One Billion Myths, One Billion Realities
Availability: Not available: : In transit (1).
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102.
Conceptual issues in consumer behaviour: the Indian context by
Material type: Text Text
Publication details: New Delhi Pearson 1989
Availability: Items available for loan: (1)Call number: 658.8342 KUM.
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103.
Customer sense : how the 5 senses influence buying behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave 2013
Availability: Items available for loan: (1)Call number: 658.8342 KRI.
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104.
Consumer behavior: buying, having and being by
Edition: 11th Ed.
Material type: Text Text
Publication details: Noida Pearson 2017
Availability: Items available for loan: (1)Call number: 658.8342 SOL.
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105.
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Understanding Indian consumers by
Material type: Text Text
Publication details: New Delhi Oxford 2018
Availability: Items available for loan: (1)Call number: 658.834 MAH.
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106.
Advertising, brands and consumer behaviour: the Indian context / S. Ramesh Kumar and Anup Krishnamurthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Sage/Texts, 2020
Availability: Not available: H.T. Parekh Library: Checked out (1).
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107.
Introduction to Consumer Behaviour / Andrea Niosi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Victoria, BC Campus, 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
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