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121.
Towards new conceptualizations of brandings; theories of the middle range by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: No items available.
122.
From goods to service branding: an integrative perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: Items available for loan: (1).
123.
From goods to service branding: an integrative perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Other title:
Availability: No items available.
124.
Measuring a brands tendency to be included in high value baskets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J6287
Availability: Items available for loan: (1).
125.
Measuring a brands tendency to be included in high value baskets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J6287
Availability: No items available.
126.
New brands versus brand extensions attitudes versus choice experimental evidence for theory and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J6286
Availability: Items available for loan: (1).
127.
New brands versus brand extensions attitudes versus choice experimental evidence for theory and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2001
Other title:
  • J6286
Availability: No items available.
128.
Leveraging equity across the brand portfolio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J6285
Availability: Items available for loan: (1).
129.
Leveraging equity across the brand portfolio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J6285
Availability: No items available.
130.
Nutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J6285
Availability: Items available for loan: (1).
131.
Nutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J6285
Availability: No items available.
132.
Creating brand names with meaning: the use of sound symbolism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J6284
Availability: Items available for loan: (1).
133.
Creating brand names with meaning: the use of sound symbolism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2000
Other title:
  • J6284
Availability: No items available.
134.
Corporate advertising pass through onto the brand: some experimental evidence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1999
Other title:
  • J6282
Availability: Items available for loan: (1).
135.
Corporate advertising pass through onto the brand: some experimental evidence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1999
Other title:
  • J6282
Availability: No items available.
136.
Brand equity consumer learning and choice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1999
Other title:
  • J6283
Availability: Items available for loan: (1).
137.
Brand equity consumer learning and choice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1999
Other title:
  • J6283
Availability: No items available.
138.
Role of involvement in predicting brand loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
  • J8666
Availability: Items available for loan: (1).
139.
Role of involvement in predicting brand loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Other title:
  • J8666
Availability: No items available.
140.
ICFAI Journal of Brand Management(Q)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA ICFAI, Institute
Availability: Items available for loan: (1).
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