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181.
Branding: a practical guide to planning your strategy by
Material type: Text Text
Publication details: New Delhi Kogan Page India 2003
Availability: Items available for loan: (1)Call number: 658.827 RAN.
182.
New age branding: concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI, Institute 2002
Availability: Items available for loan: (1)Call number: 658.827 DAS.
183.
Branding: concepts and process by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan and Company 2002
Availability: Items available for loan: (1)Call number: 658.827 PAT.
184.
Brand warriors: corporate leaders share their winning strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 2003
Availability: Items available for loan: (1)Call number: 658.827 GIL.
185.
Brand driven: route to integrated branding through great leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2003
Availability: Items available for loan: (1)Call number: 658.827 LEP.
186.
Brand failures: the truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2003
Availability: Not available: : Withdrawn (1).
187.
Brand mantras: finding a place in the minds & hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: (1)Call number: 658.827 KAP.
188.
What's in a brand : building brand equity through advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 1998
Availability: Items available for loan: (1)Call number: 658.827 JON.
189.
What's in a brand : building brand equity through advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 1998
Availability: Items available for loan: (1)Call number: 658.827 JON.
190.
22 immutable laws of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 1998
Availability: Items available for loan: (1)Call number: 658.827 RIE.
191.
Differentiate or die: survival in an era of killer competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi East West Press 2000
Availability: Items available for loan: (1)Call number: 658.827 TRO.
192.
brands and firebrands: insights from experts by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI, Institute 2003
Availability: Items available for loan: (1)Call number: 658.827 CHA.
193.
New age branding: concepts and cases Vol.II by
Material type: Text Text
Publication details: Hyderabad ICFAI, Institute 2003
Availability: Items available for loan: (1)Call number: 658.827 SUR.
194.
Strategic brand management: Building, measuring, and managing brand equity by
Edition: 2
Material type: Text Text
Publication details: Pearson Education Asia Pvt. Ltd 2004
Availability: Items available for loan: (1)Call number: 658.827 KEL.
195.
Brand management: perspectives and practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI, Institute 2002
Availability: Items available for loan: (1)Call number: 658.827 DAS.
196.
Building, measuring and managing brand equity by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Pearson Education (Singapore) Pte. ltd., 2004
Availability: Items available for loan: (1)Call number: 658.827 KEL.
197.
Harvard Business Review on brand management by
Material type: Text Text
Publication details: Boston, MA Harvard Publications 1999
Availability: Items available for loan: (1)Call number: 658.827 HAR.
198.
Beyond branding:how the new values oftransparency and integrity are changing the world of brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India 2003
Availability: Items available for loan: (1)Call number: 658.827 IND.
199.
Global brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI, Institute 2002
Availability: Items available for loan: (1)Call number: 658.827 GAN.
200.
Competing for choice: developing winning brand strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Vola Press 2003
Availability: Items available for loan: (1)Call number: 658.827 FIN.
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