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181.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 ZEI.
182.
Founders at work: stories of startups' early days / Jessica Livingston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley Apress c2008
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.040973 LIV.
183.
Destination marketing: essentials / Steven Pike by
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
184.
EdTech inc.: selling, automating and globalizing higher education in the digital age / Tanner Mirrlees and Shahid Alvi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 378.0285223 MIR.
185.
Service management: operations, strategy, information technology / Sanjeev Bordoloi, James A. Fitzsimmons and Mona J. Fitzsimmons by
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 BOR.
186.
Selling the invisible: a field guide to modern marketing / Harry Beckwith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Grand Central 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 BEC.
187.
Creative Industries in India / edited by Abdul Shaban, Filip Vermeylen and Christian Handke by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.47700954 CRE.
188.
Managing the arts and culture: cultivating a practice / edited by Constance DeVereaux by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 706 MAN.
189.
Managing organizations in the creative economy: organizational behaviour for the cultural sector / Paul Saintilan and David Schreiber by Series: Discovering the creative industries
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 SAI.
190.
Tourism in India: Marketing Perspectives / Edited by Saurabh Kumar Dixit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2024
Availability: Not available: H.T. Parekh Library: Checked out (1).
191.
Creative and cultural industries in East Asia: an introduction / Brian Moeran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.4770095 MOE.
192.
Transformational innovation in the creative and cultural industries / Alison Rieple, Robert DeFillippi and David Schreiber by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.477 RIE.
193.
Fundraising in the creative and cultural industries: leading effective fundraising strategies / Michelle Wright, Ben Walmsley and Emilee Simmons by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 361.70681 WRI.
194.
Road to luxury: the evolution, markets, and strategies of luxury brand management / Ashok Som, and Christian Balnckaert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons Inc 2015
Other title:
  • The road to luxury: the evolution, markets, and strategies of luxury brand management /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.47 SOM.
195.
Creative economy: arts, cultural value and society in practice / Amanda J. Ashley, Carolyn G. Loh, Matilda Rose Bubb, Shoshanah B.D. Goldberg-Miller by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2024
Other title:
  • The creative economy: arts, cultural value and society in practice
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.927 ASH.
196.
Cultural leadership in practice: beyond arts management and cultural policy / edited by Steven Hadley by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2024
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.477 CUL.
197.
198.
Business issues in the arts / Edited by Anthony Rhine and Jay Pension by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.048 BUS.
199.
Advertising as a creative industry: regime of paradoxes / Izabela Derda by Series: Routledge research in the creative and cultural industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2024
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1042 DER.
200.
Rethinking strategy for creative industries: innovation and interaction / Milan Todorovic with Ali Bakir by Series: Routledge research in creative and cultural industries management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4012 TOD.
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