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181.
Services marketing: people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 LOV.
182.
Transitions to capitalism in early modern Europe: economies in the era of early globalization, c. 1450-c. 1820 / Robert S. DuPlessis by Series: New approaches to European history
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, United Kingdom ;New York, NY : Cambridge University Press 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 330.94022 DUP.
183.
Industries of the future / Alec Ross by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY Simon & Schuster 2017
Other title:
  • The industries of the future
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.064 ROS.
184.
Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman by Series: Wiley CIO series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 WEI.
185.
Content trap: a strategist's guide to digital change / Bharat Anand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Random Business 2016
Other title:
  • The content trap: a strategist's guide to digital change
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 302.230684 ANA.
186.
Competing against luck: the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Business, an imprint of HarperCollins Publishers 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4 CHR.
187.
Unabomber manifesto: industrial society and its future / Ted Kaczynski by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Livermore WingSpan Press 2009
Other title:
  • The Unabomber manifesto: industrial society and its future
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 303.483 KAC.
188.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 ZEI.
189.
Founders at work: stories of startups' early days / Jessica Livingston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley Apress c2008
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.040973 LIV.
190.
Destination marketing: essentials / Steven Pike by
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
191.
EdTech inc.: selling, automating and globalizing higher education in the digital age / Tanner Mirrlees and Shahid Alvi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 378.0285223 MIR.
192.
Service management: operations, strategy, information technology / Sanjeev Bordoloi, James A. Fitzsimmons and Mona J. Fitzsimmons by
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 BOR.
193.
Selling the invisible: a field guide to modern marketing / Harry Beckwith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Grand Central 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 BEC.
194.
Creative Industries in India / edited by Abdul Shaban, Filip Vermeylen and Christian Handke by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.47700954 CRE.
195.
Managing the arts and culture: cultivating a practice / edited by Constance DeVereaux by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 706 MAN.
196.
Managing organizations in the creative economy: organizational behaviour for the cultural sector / Paul Saintilan and David Schreiber by Series: Discovering the creative industries
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 SAI.
197.
Tourism in India: Marketing Perspectives / Edited by Saurabh Kumar Dixit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2024
Availability: Not available: H.T. Parekh Library: Checked out (1).
198.
Creative and cultural industries in East Asia: an introduction / Brian Moeran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.4770095 MOE.
199.
Transformational innovation in the creative and cultural industries / Alison Rieple, Robert DeFillippi and David Schreiber by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.477 RIE.
200.
Fundraising in the creative and cultural industries: leading effective fundraising strategies / Michelle Wright, Ben Walmsley and Emilee Simmons by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 361.70681 WRI.
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