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21.
Nudge: improving decisions about health, wealth and happiness by
Material type: Text Text
Publication details: New York Penguin Books 2009
Online resources:
Availability: Not available: : In transit (1).
22.
Conceptual issues in consumer behavior : the Indian context by
Material type: Text Text
Publication details: Delhi Pearson 2004
Availability: Items available for loan: (1)Call number: 658.8342 KUM.
23.
Consumer behavior: buillding marketing strategy/ 9th ed by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: (1)Call number: 658.8342 HAW.
24.
Conceptual issues in consumer behavior : the Indian context by
Edition: -
Material type: Text Text
Publication details: Delhi Pearson 2003
Availability: Items available for loan: (1)Call number: 658.8342 KUM.
25.
Consumer behavior : text and cases by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi T M H 2012
Availability: Items available for loan: (1)Call number: 658.8342 KAP.
26.
Consumer behavior by
Edition: 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: (1)Call number: 658.8342 SCH.
27.
Consumer behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: (1)Call number: 658.8342 SCH.
28.
Consumer behavior by
Edition: 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2012
Availability: Items available for loan: (2)Call number: 658.8342 SCH, ...
29.
Running lean : iterate from plan A to a plan that work by
Edition: 2
Material type: Text Text
Publication details: Mumbai Oreilly 2014
Availability: Items available for loan: (2)Call number: 658.4013 MAU, ...
30.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research by
Material type: Text Text
Publication details: London Sage 1993
Availability: Items available for loan: (1)Call number: 658.83 BEA.
31.
Consumer behavior in action : real -life applications for marketing managers by
Edition: -
Material type: Text Text
Publication details: Chennai Yesdee 2011
Availability: Items available for loan: (1)Call number: 658.8342 LAN.
32.
Consumer behaviour : insights from Indian market by
Material type: Text Text
Publication details: Delhi PHI Learning Private Limited 2015
Availability: Items available for loan: (2)Call number: 658.83420954 MAJ, ...
33.
Consumer behavior by
Edition: 11th Ed.
Material type: Text Text
Publication details: Delhi Pearson 2015
Availability: Items available for loan: (1)Call number: 658.8342 SCH.
34.
Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2019]
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CHA.
35.
China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi Wiley, [2014]
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 CHA.
36.
Addictive consumption: capitalism, modernity and excess / Gerda Reith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 339.47 REI.
37.
Economic psychology / edited by Rob Ranyard by Series: BPS textbooks in psychology ; 2380
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, Wiley, 2018
Availability: Not available: H.T. Parekh Library: Checked out (1).
38.
Consumer society : myths and structures / Jean Baudrillard. by Series: Theory, culture & society series
Edition: Rev. edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : Sage Publications, 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 306.3 BAU.
39.
Next economy : will you know where your customers are? / Elliott Ettenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 ETT.
40.
Age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 2019
Other title:
  • The age of surveillance capitalism: the fight for a human future at the new frontier of power
Availability: Not available: H.T. Parekh Library: Checked out (1).
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