Consumer behaviour : insights from Indian market

By:

Majumdar, Ramanuj

Material type: Text

TextPublication details: Delhi PHI Learning Private Limited 2015Description: ix,350 p. 24 cm ; PbkISBN:

978-81-203-3963-7

Subject(s):

Consumer behavior Marketing Market segmentation Consumer behavior -- India

DDC classification:

658.83420954 MAJ

Contents:

pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Visual Materials	H.T. Parekh Library		658.83420954 MAJ (Browse shelf(Opens below))	Available		CD1077
Books	H.T. Parekh Library	GSB Collection	658.83420954 MAJ (Browse shelf(Opens below))	Available		B1979

Gratis received from the Publisher
Rs.475/-

pt. 1. Consumer behaviour : an overview --
pt. 2. The consumer as an individual --
pt. 3. Consumers in their social and cultural settings --
pt. 4. The consumer decision-making process --
pt. 5. Understanding Indian market diversity and evolving consumer behaviour --
pt. 6. Case studies.

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