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Consumer behaviour : insights from Indian market

Majumdar, Ramanuj

Consumer behaviour : insights from Indian market - Delhi PHI Learning Private Limited 2015 - ix,350 p. 24 cm ; Pbk

Gratis received from the Publisher
Rs.475/-

pt. 1. Consumer behaviour : an overview --
pt. 2. The consumer as an individual --
pt. 3. Consumers in their social and cultural settings --
pt. 4. The consumer decision-making process --
pt. 5. Understanding Indian market diversity and evolving consumer behaviour --
pt. 6. Case studies.

ISBN: 978-81-203-3963-7

Subjects--Topical Terms:
Consumer behavior
Marketing
Market segmentation
Consumer behavior -- India.

Dewey Class. No.: 658.83420954 MAJ

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