Consumer behaviour : insights from Indian market (Record no. 102685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00799nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3963-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420954 MAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Majumdar, Ramanuj |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour : insights from Indian market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | PHI Learning Private Limited |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,350 p. |
| Other physical details | 24 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis received from the Publisher<br/>Rs.475/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Consumer behaviour : an overview --<br/>pt. 2. The consumer as an individual --<br/>pt. 3. Consumers in their social and cultural settings --<br/>pt. 4. The consumer decision-making process --<br/>pt. 5. Understanding Indian market diversity and evolving consumer behaviour --<br/>pt. 6. Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| -- | Marketing |
| -- | Market segmentation |
| -- | Consumer behavior -- India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 12/10/2015 | 0.00 | 658.83420954 MAJ | B1979 | 13/10/2015 | 12/10/2015 | Books | |||||||||
| 17/12/2015 | 658.83420954 MAJ | CD1077 | 17/12/2015 | 17/12/2015 | Visual Materials | b1979 |