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	21.	Competing against luck: the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan by Christensen, Clayton M Hall, Taddy Dillon, Karen Duncan, David S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper Business, an imprint of HarperCollins Publishers 2016 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4 CHR. Place hold Add to cart (remove)
	22.	Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by Zeithaml, Valarie A Bitner, Mary Jo [author.] Pandit, Ajay [author.] Gremler, Dwayne D [author.] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw-Hill Education, 2023 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 ZEI. Place hold Add to cart (remove)
	23.	Value proposition design: how to create products and services customers want. get started with / Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos by Osterwalder, Alexander Pigneur, Yves [author.] Bernarda, Greg [author.] Smith, Alan [author.] Series: Strategyzer series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons 2014 Other title: Value proposition design: how to create products and services customers want. get started with ... Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4012 OST. Place hold Add to cart (remove)
	24.	1-800-worlds: the making of the Indian call centre economy / Mathangi Krishnamurthy by Krishnamurthy, Mathangi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, Oxford University Press, 2018 Other title: One-eight hundred worlds Availability: Items available for loan: H.T. Parekh Library (1)Call number: 330.0954 KRI. Place hold Add to cart (remove)
	25.	Selling luxury: connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robin Lent and Genevieve Tour by Lent, Robin Lent, Robin Tour, Genevieve Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, Wiley, c2009 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.85 LEN. Place hold Add to cart (remove)
	26.	Building customer loyalty / Ian Linton by Linton, Ian Series: Business skills express series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad : Universities Press ; 1993 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 LIN. Place hold Add to cart (remove)

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