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2381.
Marketing data science: modeling techniques in predictive analytics with R and Python / Thomas W. Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2023
Other title:
  • Modeling techniques in predictive analytics with R and Python
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.800285 MIL.
2382.
Selling the invisible: a field guide to modern marketing / Harry Beckwith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Grand Central 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 BEC.
2383.
Growth hacker marketing: a primer on the future of PR, marketing, and advertising / Ryan Holiday by
Edition: Revised & Expanded edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Profile Books, 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 HOL.
2384.
Business of media distribution: monetizing film, TV, and video content in an online world / Jeffrey C. Ulin by Series: American Film Market presents
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2019
Other title:
  • The business of media distribution: monetizing film, TV, and video content in an online world
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 384.068 ULI.
2385.
International film business: a market guide beyond Hollywood / Angus Finney by Series: A Focal Press Book
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2022
Other title:
  • The international film business: a market guide beyond Hollywood
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 791.430688 FIN.
2386.
Storytelling in luxury fashion: brands, visual cultures, and technologies / edited by Amanda Sikarskie by Series: Routledge research in design studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 746.920688 STO.
2387.
Kapferer on luxury: how luxury brands can grow yet remain rare / J N Kapferer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KAP.
2388.
Fashion & luxury marketing / Michael R. Solomon and Mona Mrad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles, SAGE, 2022
Other title:
  • Fashion and luxury marketing
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 746.920688 SOL.
2389.
Luxury strategy:break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, 2012
Other title:
  • The luxury strategy:break the rules of marketing to build luxury brands /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KAP.
2390.
Music marketing: press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milwaukee, Wis. : Berklee Press ; 2009
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 780.688 KIN.
2391.
Artist management: agility in the creative and cultural industries / Guy Morrow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 706 MOR.
2392.
Guerrilla film marketing: the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell ; illustrated by Sandy O. Cagnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 384.80688 BAR.
2393.
Transmedia marketing: from film and TV to games and digital media / Anne Zeiser by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Focal Press, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 302.230688 ZEI.
2394.
Consumer behaviour and the arts: a marketing perspective / Francois Colbert and Alain D'Astous by Series: Discovering the creative industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 COL.
2395.
Museum management and marketing / edited by Richard Sandell and Robert R. Janes by Series: Leicester readers in museum studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Routledge, 2007
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 069.068 MUS.
2396.
Luxury market in India: Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2012
Other title:
  • The luxury market in India: Maharajas to masses /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 381.45000954 LUX.
2397.
Principles of supply chain management: a balanced approach / Joel D. Wisner, Keah-Choon Tan and G. Keong Leong by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia, Cengage, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.78 WIS.
2398.
Luxury marketing: a challenge for theory and practice / Edited by Klaus-Peter Wiedmann and Nadine Hennigs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Springer Gabler, 2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 LUX.
2399.
Meta-luxury: brands and the culture of excellence / Manfredi Ricca and Rebecca Robins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Palgrave Macmillan, 2012
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 RIC.
2400.
Marketing in creative industries: value experience and creativity / Gabriele Troilo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Palgrave Macmillan, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO.
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