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81.
Marketing: an introduction / Gary Armstrong, Philip kotler and Marc O.Opresnik by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2017
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 ARM, ...
82.
Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri by
Edition: Seventeenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KOT.
83.
Strategic market management / David A. Aaker and Christine Moorman by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 AAK.
84.
Total relationship marketing / Evert Gummesson by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2012
Other title:
  • Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 GUM.
85.
Marketing analytics: based on first principles / Robert W. Palmatier, Frank Germann and J. Andrew Petersen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bloomsbury New Delhi 2022
Availability: Not available: H.T. Parekh Library: Checked out (1).
86.
Marketing Management / Rajan Saxena by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2022
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 SAX, ...
87.
Marketing in creative industries: value experience and creativity / Gabriele Troilo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Palgrave Macmillan, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO.
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