Total relationship marketing / Evert Gummesson

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Material type: Text

TextPublication details: London Routledge 2012Edition: 3rd edDescription: xiv, 376 p, ill. ; 25 cmISBN:

Other title:

Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 GUM (Browse shelf(Opens below))	Available		B3680

Atlantic
3012893/01
£ 48.99

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