Total relationship marketing /
Gummesson, Evert
Total relationship marketing / Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Evert Gummesson - 3rd ed. - London Routledge 2012 - xiv, 376 p, ill. ; 25 cm.
Atlantic
3012893/01
£ 48.99
9780750686334 (pbk.)
Relationship marketing.--Marketing--Management
658.812 GUM
Total relationship marketing / Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Evert Gummesson - 3rd ed. - London Routledge 2012 - xiv, 376 p, ill. ; 25 cm.
Atlantic
3012893/01
£ 48.99
9780750686334 (pbk.)
Relationship marketing.--Marketing--Management
658.812 GUM