Total relationship marketing / (Record no. 117549)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00773cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2630439 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230915215621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990311s1999 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750686334 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 GUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gummesson, Evert |
| 245 10 - TITLE STATEMENT | |
| Title | Total relationship marketing / |
| Statement of responsibility, etc. | Evert Gummesson |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 376 p, |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Atlantic<br/>3012893/01<br/>£ 48.99 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| Chronological subdivision | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 15/09/2023 | 658.812 GUM | B3680 | 15/09/2023 | 15/09/2023 | Books |