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	81.	Marketing: an introduction / Gary Armstrong, Philip kotler and Marc O.Opresnik by Armstrong, Gary Kotler, Philip Opresnik O. Marc Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017 Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 ARM, ... Place hold Add to cart (remove)
	82.	Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri by Kotler, Philip Armstrong, Gary [author.] Agnihotri, Prafulla [author.] Edition: Seventeenth edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2019 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	83.	Strategic market management / David A. Aaker and Christine Moorman by Aaker, David A Moorman, Christine [author.] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India 2023 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 AAK. Place hold Add to cart (remove)
	84.	Total relationship marketing / Evert Gummesson by Gummesson, Evert Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2012 Other title: Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 GUM. Place hold Add to cart (remove)
	85.	Marketing analytics: based on first principles / Robert W. Palmatier, Frank Germann and J. Andrew Petersen by Palmatier, Robert W Germann, Frank [author.] Petersen, J. Andrew [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bloomsbury New Delhi 2022 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	86.	Marketing Management / Rajan Saxena by Saxena, Rajan Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill 2022 Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 SAX, ... Place hold Add to cart (remove)
	87.	Marketing in creative industries: value experience and creativity / Gabriele Troilo. by Troilo, Gabriele Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Palgrave Macmillan, 2015 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO. Place hold Add to cart (remove)

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