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	1.	Conceptual issues in consumer behaviour: the Indian context by Kumar, S. Ramesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: England Pearson Education Ltd., 2005 Availability: Items available for loan: (1)Call number: 658.8342 KUM. Place hold Add to cart (remove)
	2.	Conceptual issues in consumer behaviour: the Indian context by Kumar, S. Ramesh Material type: Text Publication details: New Delhi Pearson 1989 Availability: Items available for loan: (1)Call number: 658.8342 KUM. Place hold Add to cart (remove)
	3.	Consumer Behaviour and Branding: Concepts, readings and cases by Kumar, S.Ramesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pearson Availability: Items available for loan: (1)Call number: 658.8342 KUM. Place hold Add to cart (remove)
	4.	Advertising, brands and consumer behaviour: the Indian context / S. Ramesh Kumar and Anup Krishnamurthy by Kumar, S. Ramesh Krishnamurthy, Anup [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, Sage/Texts, 2020 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)

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