Video marketing strategy : harness the power of online video to drive brand growth

Bookwell/1619-08Mar2018 Gbp 19.99 Pd. Rs.1397/-Prof. Sathya.S

Section - ONE: Video Marketing Strategy: An Introduction
Chapter - 01: What Is Video Marketing?
Chapter - 02: The Growth of Video Marketing
Chapter - 03: Why Video Marketing Works
Chapter - 04: Video Types and Approaches
Chapter - 05: Which Online Video Platforms (OVP) Should Brands Use?
Chapter - 06: Conclusion to Section 1
Section - TWO: Creating Great Videos
Chapter - 07: Creating Great Videos: An Introduction
Chapter - 08: The Basics of Video Marketing
Chapter - 09: The Magic Formula for Great Video: An Introduction
Chapter - 10: The Magic Formula: Planning Effective Video Campaigns
Chapter - 11: The Magic Formula: Storytelling and Creative That Changes Behaviour
Chapter - 12: The Magic Formula: Activation, Measurement and Testing
Chapter - 13: The Dark Underbelly of Video Advertising: How To Avoid Losing Money
Section - THREE: DIY Video Projects
Chapter - 14: DIY Video: An Introduction
Chapter - 15: DIY Video: Filming On A Smartphone
Chapter - 16: DIY Video: Filming On DSLRs
Chapter - 17: DIY Video: Advanced Filming Tips
Chapter - 18: DIY Video: Editing
Section - FOUR: Creating Effective Video Campaigns
Chapter - 19: Multi-Video Campaigns: An Introduction
Chapter - 20: Steps 1 and 2: Where Your Brand Content Is Now and Setting Goals
Chapter - 21: Step 3: Content Planning and Programming Strategy
Chapter - 22: Step 4: Building the Perfect Content Hub
Chapter - 23: Step 5: Creating High-Volume Video Content - and Making It Easy
Chapter - 24: Step 6: Multi-Video Campaign Activation and Testing (How To Grow ROI)
Chapter - 25: Adding Live Video To Your Campaign
Chapter - 26: Multi-Video Campaigns: A Summary

Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan.