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Event marketing : how to successfully promote events, festivals, conventions, and expositions

By:

Preston, C A

Material type: Text

TextPublication details: New Delhi Wiley -India 2015Edition: 2nd EdDescription: xix, 300p. 23cm ;PbkSubject(s):

Special events--Marketing Business Communication

DDC classification:

658.456 PRE

Summary: Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.456 PRE (Browse shelf(Opens below))	Available		B2580

Bookwell /1327/30-Jan18/ Rs.539/-

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.

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