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1.
Conceptual issues in consumer behaviour: the Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Pearson Education Ltd., 2005
Availability: Items available for loan: (1)Call number: 658.8342 KUM.
2.
Agricultural risk and insurance in India: problems and prospects by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Academic Foundation
Availability: Items available for loan: (1)Call number: 368.12100954 RAJ.
3.
Conceptual issues in consumer behaviour: the Indian context by
Material type: Text Text
Publication details: New Delhi Pearson 1989
Availability: Items available for loan: (1)Call number: 658.8342 KUM.
4.
Consumer Behaviour and Branding: Concepts, readings and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson
Availability: Items available for loan: (1)Call number: 658.8342 KUM.
5.
Lectures on the Tinnevelly missions, descriptive of the field, the work, and the results and other rare works / edited by Srivilliputtur S. Ramesh . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Srivilliputter : Shakespeare's Desk, 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 266.554 LEC.
6.
Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: H.T. Parekh Library (5)Call number: 658.8342 SCH, ...
7.
Advertising, brands and consumer behaviour: the Indian context / S. Ramesh Kumar and Anup Krishnamurthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Sage/Texts, 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 KUM.
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