Marketing 101:how to use the most powerful ideas in marketing to get more customers and keep them

By:

Sexton, Don

Material type: Text

TextPublication details: 2006 John Wiley & Sons ChichesterDescription: xiii; 319 p. 24 cm ; HardISBN:

978-0-471-91690-1

Subject(s):

Marketing United States Business

Contents:

Ch. 1. Trump on marketing by Donald Trump Ch. 2. What is marketing? Ch. 3. Building a marketing strategy Ch. 4. Understanding your customers Ch. 5. Measuring and managing your perceived value Ch. 6. Understanding your competitors Ch. 7. Understanding your organization's capabilities Ch. 8. Understanding your overall competitive environment Ch. 9. Identifying your possible markets Ch. 10. Selecting your key target market Ch. 11. Possibly the most important chapter in this book : positioning your product or service Ch. 12. Creating your most valuable asset : your brand Ch. 13. Developing your growth plan Ch. 14. Determining your focus for growth Ch. 15. Increasing your customer satisfaction Ch. 16. Product/service design Ch. 17. Integrating customer communications Ch. 18. Advertising Ch. 19. Identifiers Ch. 20. Sales promotion Ch. 21. Personal selling Ch. 22. Public relations Ch. 23. Internet marketing Ch. 24. Pricing Ch. 25. Guerrilla marketing Ch. 26. Financial analysis for smart marketing decisions Ch. 27. Conducting marketing research Ch. 28. Forecasting Ch. 29. The marketing plan.

Summary: With step-by-step instructions ... this ... guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and - with real-world guidance from [the author] - you'll be able to implement the right tactics in your own business. You'll master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base. Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, [this book] provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it - whether you're running a small business or a major corporation - this comprehensive guide explains everything you need to know about modern marketing. [From this book,] you'll learn how to: master the basics of great marketing; understand customers, competitors, and market conditions; find your target market; position your product or service against the competition; create a great brand; develop a marketing plan; grow your business; increase customer satisfaction; price your products effectively; advertise and promote your business; use the Internet to reach new customers; employ guerrilla marketing techniques; forecast sales and profits, and much more.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 SEX (Browse shelf(Opens below))	Available		31662

Ch. 1. Trump on marketing by Donald Trump
Ch. 2. What is marketing?
Ch. 3. Building a marketing strategy
Ch. 4. Understanding your customers
Ch. 5. Measuring and managing your perceived value
Ch. 6. Understanding your competitors
Ch. 7. Understanding your organization's capabilities
Ch. 8. Understanding your overall competitive environment
Ch. 9. Identifying your possible markets
Ch. 10. Selecting your key target market
Ch. 11. Possibly the most important chapter in this book : positioning your product or service
Ch. 12. Creating your most valuable asset : your brand
Ch. 13. Developing your growth plan
Ch. 14. Determining your focus for growth
Ch. 15. Increasing your customer satisfaction
Ch. 16. Product/service design
Ch. 17. Integrating customer communications
Ch. 18. Advertising
Ch. 19. Identifiers
Ch. 20. Sales promotion
Ch. 21. Personal selling
Ch. 22. Public relations
Ch. 23. Internet marketing
Ch. 24. Pricing
Ch. 25. Guerrilla marketing
Ch. 26. Financial analysis for smart marketing decisions
Ch. 27. Conducting marketing research
Ch. 28. Forecasting
Ch. 29. The marketing plan.

With step-by-step instructions ... this ... guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and - with real-world guidance from [the author] - you'll be able to implement the right tactics in your own business. You'll master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base. Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, [this book] provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it - whether you're running a small business or a major corporation - this comprehensive guide explains everything you need to know about modern marketing. [From this book,] you'll learn how to: master the basics of great marketing; understand customers, competitors, and market conditions; find your target market; position your product or service against the competition; create a great brand; develop a marketing plan; grow your business; increase customer satisfaction; price your products effectively; advertise and promote your business; use the Internet to reach new customers; employ guerrilla marketing techniques; forecast sales and profits, and much more.

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