Manage for profit: not for market share: a guide to greater profits in highly contested markets

By:

Simon, Hermann,; Bilstein, Frank F,; Luby, Frank

Contributor(s):

Industrial management - Case studies

Material type: Text

TextPublication details: Boston Harvard Business School Press 2006Description: 232 p. Hard BoundISBN:

978-1591395263

Subject(s):

Profit | Profit - Case studies

DDC classification:

658.155 SIM

Summary: In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counter argument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.155 SIM (Browse shelf(Opens below))	Available		B2535

Gratis received from our chairman IFMR- Mr. Sesasayee- 35$

In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counter argument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance

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