Ogilvy on advertising in the digital age / Miles Young

By:

Young, Miles

Contributor(s):

Material type: Text

TextPublication details: London Goodman 2017Description: 288 pages illustrations (some color) 26 cmISBN:

9781847960870 (hbk.)

Other title:

Advertising in the digital age

Subject(s):

Genre/Form:

DDC classification:

659.144 YOU

Summary: "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659.144 YOU (Browse shelf(Opens below))	Checked out to Gaurav Mandhani (MBA23-077)	29/09/2024	B3056

Shanti Books
8459/01
GBP 30.00

"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website.

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