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1.
The double jeopardy of sales promotions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1990
Other title:
Availability: Items available for loan: (1).
2.
Ad spending: Maintaining market share by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1990
Other title:
Availability: Items available for loan: (1).
3.
How advertising works : The role of research by
Material type: Text Text
Publication details: New Burg Park Sage Pub, Thousand Oaks 1997
Availability: Items available for loan: (1)Call number: 659.1 JON.
4.
What's in a brand : building brand equity through advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 1998
Availability: Items available for loan: (1)Call number: 658.827 JON.
5.
What's in a brand : building brand equity through advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 1998
Availability: Items available for loan: (1)Call number: 658.827 JON.
6.
What's in a brand : building brand equity through advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 1998
Availability: Items available for loan: (1)Call number: 658.827 JON.
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