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	1.	Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya. by Chavez, Tom [author.] O'Hara, Chris [author.] Vaidya, Vivek [author.] Edition: 1 Edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2019] Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CHA. Place hold Add to cart (remove)
	2.	Consumer behavior: building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson by Mothersbaugh, David L Mothersbaugh, David L [author.] Kleiser, Susan Bardi [author.] Edition: Fourteenth Edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw-Hill Education 2022 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 MOT. Place hold Add to cart (remove)

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