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1.
Consumer behavior: buying, having and being by
Edition: 11th Ed.
Material type: Text Text
Publication details: Noida Pearson 2017
Availability: Items available for loan: (1)Call number: 658.8342 SOL.
2.
Consumer behavior: building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson by
Edition: Fourteenth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 MOT.
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