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	1.	No cover image available Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing by Payne, Adrian and Holt, Sue Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2001 Other title: J5949 Availability: Items available for loan: (1). Place hold Add to cart (remove)
	2.	No cover image available Relationship marketing:a conceptual analysis by Bansal, Harbhajan and Smriti, Komal Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: Availability: Items available for loan: (1). Place hold Add to cart (remove)
	3.	No cover image available Relationship marketing:a conceptual analysis by Bansal, Harbhajan and Smriti, Komal Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: Availability: No items available. Add to cart (remove)
	4.	No cover image available Relationship bonding tactics, relationship quality and customer behavioural loyalty: behavioural sequence in Taiwan's information services industry by Wang, Wen-Hung; Liang, Chiung-Ju and Wu, Yung-De Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2006 Other title: J5343 Availability: Items available for loan: (1). Place hold Add to cart (remove)
	5.	No cover image available Relationship bonding tactics, relationship quality and customer behavioural loyalty: behavioural sequence in Taiwan's information services industry by Wang, Wen-Hung; Liang, Chiung-Ju and Wu, Yung-De Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2006 Other title: J5343 Availability: No items available. Add to cart (remove)
	6.	No cover image available Millennium of choice a case study by Mani, Rajan and Menon, Mohandas J Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: J8499 Availability: Items available for loan: (1). Place hold Add to cart (remove)
	7.	No cover image available Millennium of choice a case study by Mani, Rajan and Menon, Mohandas J Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: J8499 Availability: No items available. Add to cart (remove)
	8.	No cover image available Death of a metaphor:reviewing the marketing as relationships frame by OMalley, Lisa Et al Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: Availability: Items available for loan: (1). Place hold Add to cart (remove)
	9.	No cover image available Death of a metaphor:reviewing the marketing as relationships frame by OMalley, Lisa Et al Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2008 Other title: Availability: No items available. Add to cart (remove)
	10.	No cover image available Foundations of relationship marketing reciprocity and trade relations by Tadajewski, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2009 Other title: Availability: Items available for loan: (1). Place hold Add to cart (remove)
	11.	No cover image available Foundations of relationship marketing reciprocity and trade relations by Tadajewski, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2009 Other title: Availability: No items available. Add to cart (remove)
	12.	No cover image available Customer marketing methods : how to implement and profit from customer relationship management by Curry, Jay & Curry, Adam Edition: - Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 2000 Availability: Items available for loan: (1)Call number: 658.812 CUR. Place hold Add to cart (remove)
	13.	Become the brand of choice by Hartman, Jason Edition: - Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Jaico 2009 Availability: Items available for loan: (1)Call number: 658.812 HAR. Place hold Add to cart (remove)
	14.	No cover image available Pitch perfect : feel the impact of a winning sales approach by Leach, John & Moon, John Edition: - Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India 2006 Availability: Items available for loan: (1)Call number: 658.85 LEA. Place hold Add to cart (remove)
	15.	Relationship marketing : a consumer experience approach by Baron, Steve.; Warnaby, Gary; Conway, Tony Material type: Text Publication details: New Delhi Sage 2010 Availability: Items available for loan: (1)Call number: 658.812 BAR. Place hold Add to cart (remove)
	16.	Pragmarketism: pragmatic marketing insights for winning Indian consumers / Trupti Bhandari and Arvind Bhandari by Bhandari, Trupti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Harper Business 2020 Other title: Pragmarketism Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 BHA. Place hold Add to cart (remove)
	17.	Total relationship marketing / Evert Gummesson by Gummesson, Evert Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2012 Other title: Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 GUM. Place hold Add to cart (remove)
	18.	Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers by Peppers, Don Rogers, Martha [author.] Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken Wiley 2022 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 PEP. Place hold Add to cart (remove)
	19.	Customer relationship management: emerging concepts, tools and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh by Sheth, Jagdish N Parvatiyar, Atul Shainesh, G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw-Hill 2023 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CUS. Place hold Add to cart (remove)

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