Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Evans, Liana Li
Social media marketing : strategies for engaging in Facebook, Twitter & other social media - New Delhi Pearson 2011 - viii, 342 p 23 cm ; Pbk
Gratis Rs. 729.00/-
Part I: The Basics of Social Media
Part II: It's About Conversation
Part III: Social Media from the Inside Out
Part IV: It's Not About You
Part V: How Social Media Fits into the Online Marketing Picture
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms!
978-8131758090
Social media
Online social networks
Internet marketing
Viral marketing
658.872 EVA
Social media marketing : strategies for engaging in Facebook, Twitter & other social media - New Delhi Pearson 2011 - viii, 342 p 23 cm ; Pbk
Gratis Rs. 729.00/-
Part I: The Basics of Social Media
Part II: It's About Conversation
Part III: Social Media from the Inside Out
Part IV: It's Not About You
Part V: How Social Media Fits into the Online Marketing Picture
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms!
978-8131758090
Social media
Online social networks
Internet marketing
Viral marketing
658.872 EVA