Social media marketing : strategies for engaging in Facebook, Twitter & other social media (Record no. 102954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01542nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-8131758090 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 EVA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Liana Li |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing : strategies for engaging in Facebook, Twitter & other social media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 342 p |
| Other physical details | 23 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs. 729.00/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: The Basics of Social Media<br/>Part II: It's About Conversation<br/>Part III: Social Media from the Inside Out<br/>Part IV: It's Not About You<br/>Part V: How Social Media Fits into the Online Marketing Picture |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms! |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| -- | Online social networks |
| -- | Internet marketing |
| -- | Viral marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/web/books/9788131758090_Social-Media-Marketing_Liana-Li-Evans.aspx">http://www.pearsoned.co.in/web/books/9788131758090_Social-Media-Marketing_Liana-Li-Evans.aspx</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 28/08/2016 | Gratis received from the Publisher | 658.872 EVA | B2189 | 31/08/2016 | 31/08/2016 | Books |